Two dudes from Ohio had a pop princess on their podcast and damn near broke the internet.

Not to be outdone, two other dudes in Ohio (Dave, the Boobie Clark of Modern Rock, and Damian, the Coy Bacon of modern rock) are rebooting the “97X Rumblings from the Big Bush” podcast… and we’ve got the greatest promotions princess of all time: Julie Maxwell!

Most 97X listeners know Julie from her time on-air at the station, starting when she was a Miami student in 1988. She served as a co-host of the Breakfast Club for many years, first with Steve Baker and later with Rictile. But when she (mostly) stepped away from the mic, she took over as the station’s promotions manager and took our giveaways, contests, and charitable involvement to… wait for it… new heights!

Below are some photos from Julie’s treasure trove of 97X promotions materials.

Matchbooks were quite popular back in the day…

… as were condoms.

Julie’s our hero for scoring this David Bowie “Heroes” limited edition print.

And the Kristin Hersh self-portrait doodle not only is amazing, but also started a trend of 97X asking artists to donate drawings and doodles to the annual Modern Rock Auction.

[Pro tip: click on any image in the galleries below to see it full size, and use the arrows to scroll through the entire gallery.]

Julie also was responsible for making sure 97X had a presence at modern rock concerts around town… seems like one or more superfans really took a shine to the 97X promotional banner:

Julie used her creativity to dream up great promotions like the Ever-Expanding Prize Package and the 97X Gift Grab, and used her powers of persuasion to get record labels and local businesses to help underwrite them.

She also had a hand in the great 97X ads from that era.