Episode 38: Craig Snyder, lifelong promoter of Indie Music

Craig Snyder grew up in Oxford, Ohio, listening to 97X and making mixtapes for his friends. That love of music stayed with him as he interned at EMI, worked as a producer at Little Steven’s Underground Garage, managed and promoted indie bands, and in his current role at Lyte.com helping venues and festivals get more music fans to shows. We chat with Craig about his how his love of 97X and his mixtape mastery led to his future music gigs, and why human recommendations will always be better than algorithms.

Here’s the piece Craig wrote for Medium: “Human vs. Algorithmic Recommendations” and here’s an excerpt:

We’re overly reliant on algorithms and while they are good, we’re missing the human element. We’re missing an opportunity to connect. We’re eliminating the social piece from music and no — social media isn’t a replacement. So what can you do? Think about the best song or album you’ve heard recently and call or text a friend about it. Tell them why you think they’d dig it.

Where Craig spent his lawn-mowing income as a kid.

Below is Craig’s 30-song Spotify playlist, which he updates frequently. You can follow Craig on Instagram and Twitter, too.

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